About Us

At SOR, we draw from our experiences in social sciences, communications, politics, teaching, marketing, strategy and public policy.  By collaborating with a network including experienced programmers, telephone banks, focus group facilities, we can quickly assemble a high quality team to complete our clients’ projects.

Joshua Starr, Principal

JDS headshotJoshua Starr is a strategist and communications specialist with expertise in opinion research. He has counseled political campaigns, national not-for-profits, and corporations since 1994.

Josh received his initial training working with the leading pollsters for President Barack Obama, President Bill Clinton and former Secretary of State Hillary Clinton. During the 1996 presidential campaign, he collaborated on many research innovations including the incorporation of mapping technologies, rapid testing of attack-and-response advertising, and microtargeting.

In addition to conducting surveys, Josh frequently moderates focus groups and conducts in-depth interviews.

Josh directed research at KRC Research, a non-partisan subsidiary of Interpublic and closely affiliated with the global public relations firms Weber Shandwick and GolinHarris. At KRC, he provided a full range of strategic communications research services for organizations facing complex challenges. He frequently conducted research for landscape assessments; message development; reputation, issue and crisis management; and, publicly released polling to generate news and demonstrate leadership in an industry.

In addition to his work with political candidates, some of the organizations Josh has helped include American Airlines, Armed Forces Relief Trust, AOL, Capgemini, Entertainment Software Association, Honeywell, Johnson & Johnson, Kraft, Micron, Microsoft, National Pork Board, Northrop Grumman, Nuveen Investments, Pfizer, PhRMA, Procter & Gamble, Radio City Entertainment, Society of Actuaries, and Toyota.

Josh founded Starr Opinion Research in 2009. He graduated from the University of Pennsylvania with a bachelor’s degree in Anthropology, and is a member of the American Association for Public Opinion Research and Association of Leadership Programs.  Josh trained as a DC Teaching Fellow in 2013, and offers a tour of President’s Park in Washington, DC on warm-weather weekends.  In addition, he has also worked as a political campaign manager, journalist and archaeologist.