About Us

At SOR, we draw from our experiences in social sciences, communications, politics, teaching, marketing, strategy, and public policy.  By collaborating with a network including experienced programmers, telephone banks, and focus group facilities, we can quickly assemble a high-quality team to complete our clients’ projects.

Joshua Starr, Principal

Joshua Starr guides organizations by gathering evidence, often from surveys, focus groups, or interviews, to make decisions that are critical to their mission.

In addition to conducting surveys, Josh frequently moderates focus groups and conducts in-depth interviews.

Though now an active supporter of non-partisan civic leadership programs, Josh received a firsthand advanced education in strategy, communications, and public affairs on the advisory team for a presidential administration and winning re-election campaign, a two-year flood of national and state polling on a range of domestic and international topics.

Josh directed research at KRC Research, a non-partisan subsidiary of Interpublic and closely affiliated with the global public relations firm Weber Shandwick. At KRC, he provided a full range of strategic communications research services for organizations facing complex challenges. He frequently conducted research for landscape assessments; message development; reputation, issue and crisis management; and, publicly released polling to generate news and demonstrate leadership in an industry.

Some of the organizations Josh has helped include American Airlines, Armed Forces Relief Trust, AOL, Capgemini, Entertainment Software Association, Honeywell, Johnson & Johnson, Kraft, Micron, Microsoft, National Democratic Institute, National Leadership Network, National Pork Board, Nuveen Investments, Pfizer, PhRMA, Procter & Gamble, Radio City Entertainment, Society of Actuaries, Toyota, the U.S. Department of State, and Weber Shandwick. He has worked in 18 countries in Asia, the Balkans, the Middle East, and North America.

Josh founded Starr Opinion Research in 2009. He graduated from the University of Pennsylvania with a bachelor’s degree in Anthropology and is a member of the American Association for Public Opinion Research. He has also worked as a political campaign manager, journalist, teacher, and archaeologist.